HELLO!

About Me

Amy Cluck-McAlister: Digital Marketing CreativeI'm Amy. I have been involved with both the online and local crafting communities for several years. I am a Sacramento wife and mama who is passionate about her local community. I am also a self-proclaimed party, crafting and dessert enthusiast.

My expertise as a digital designer includes web design, graphic design, digital marketing, and content creation. I have been developing and designing web sites professionally for 15+ years. I have also designed a variety of both print and online marketing materials during that time. My wide range of interests and experiences have given me the ability to consider all aspects of a brand’s identity in order to design elements that work seamlessly and cohesively. I often think of myself as a “creative problem solver” with the ability to solve both logistic and design challenges.

Please contact me if you have any comments or questions. I'd love to speak with you about how I can improve your digital marketing strategy.

Skills

Marketing +
Creative

  • Social Media Strategy
  • Social / Communication Design
  • Content Creation (Writing + Editing)
  • Email Campaigns
  • Graphic Design
  • Website Design
  • Search Engine Optimization (SEO)

Computer +
Software

  • Microsoft Office Suite
  • Adobe Creative Suite
  • Fluent in HTML + CSS
  • Joomla + WordPress Development
  • Mobile + Responsive Design
  • Web Accessibility Design

Other Skills

  • Problem Solving
  • Creative Thinking
  • Communication
  • Customer Service
  • Project Management
  • Event Coordination
  • Display Design
  • Baking + Eating Desserts

Education

University of California, Sacramento

  • BA in Multimedia
  • Web Certificate
  • Dean’s Honor List

Experience

May 2010 – Present | Sacramento, CA

Restoration Consultants, Inc.

Creative Director + Web Developer + School Administrator

  • Web development – Development and maintenance of several Joomla and WordPress driven websites
  • Graphic design - Ad design for print publication, color brochures and flyers, business cards
  • Email communications to past and potential clients
  • Social media marketing
  • Design documents & spreadsheets
  • Work closely with printing company on promo materials, banners, and displays
  • Event planning (Educational Classes & Seminars, Networking Events & Golf Tournaments)
  • Customer relations
  • Data entry
  • Clerical tasks

June 2004 – March 2009 | Sacramento, CA

Minnick Web Services

Senior Web Developer + Media Designer + Project Manager

  • Project management – overseeing web projects, implementing timelines and deadlines, working closely
    with programmers and other team members
  • Web design and production
  • Updating websites using various technologies (Content Center, Dreamweaver templates, etc.)
  • Image and banner ad creation (Adobe Illustrator, Fireworks, and Photoshop)
  • Extensive use of CSS
  • Translating a Photoshop file to HTML & CSS
  • Some programming including JavaScript and PHP
  • Adding audio and video to web and Flash presentations
  • Creation of interactive Flash eBooks
  • Writing and preparation of eBook marketing materials
  • Quality Assurance

Get in Touch

Say hey! If you’d like to chat over the phone or meet up in person, please drop me a line with your contact info.